Which comes first: The brand or the logo?

A brand is not a logo, although a logo helps brand a company. What’s the difference between these two marketing tools that help position a company in the marketplace? 

Some of the branding questions I’ve received as a web designer at NEWMEDIA have led me to believe there’s confusion for some folks around the “brand” and “logo.” The two are not interchangeable. They are very different yet interdependent.


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